100% Design London 2014

100% Design London 2014

100% Design 2014 will consist of four key sections - Interior, Kitchens & Bathrooms, Workplace and Eco, Design & Build. Next to Interiors will be the section dedicated to emerging brands. It is a selection of young companies from all over the world, who have chosen 100% Design as a trampoline launch.
100% Design also commissioned a team of designers - led by thomas.matthews - a series of provocative installations for the central pavilion. The auditorium designed by El Ultimo Grito will host a series of debates and seminars. The conference program, by Claire Barrett, has a number of international speakers including Jaime Hayon, Nina Tolstrup, Maxim Velčovský and Eric Klarenbeek.
On the occasion of the 20th edition, 100% Design 2014 also features a series of celebratory events: from a timeline running around the central bar designed by Studio Design UK to the "Design Kaleidoscope" exhibition, a showcase of 20 iconic design products launched by 100 % Design.